On January 16th, Facebook announced and introduced their new feature– the graph search. The graph search is basically an advanced search within the Facebook platform. It includes being able to search for people, places, interests, etc. However, this search only includes items within your own “social graph.” And the results? Similar to that of the general Facebook algorithm, you will see what is most relevant to you.
What’s most interesting/useful about this feature is that the language you use to search can be very specific. For example: “restaurants my family likes.” What I wonder is how, exactly, this will impact brands and companies on Facebook. Cara Friedman, from likeable media, writes “Ratings of local business and restaurants will expand to all brands. It will be even more important to be likeable and ask fans for ratings to ensure that your brand is ranked high organically on search. People can also search others based on their likes. This is an easy new way to find your brand and can creatively be put into content to encourage people to search for you. It is clear that this is Facebook’s attempt to create a “Google Killer.” While it seems that it is limited on the surface, Facebook’s intent is clear to develop their search to eventually become the default, given the personal relation to its users.” We’ll have to see if this stumbles or succeeds…what do you all think?
It’s only in beta right now, but you can sign up here: https://www.facebook.com/about/graphsearch.
Read more about Graph here: http://newsroom.fb.com/News/562/Introducing-Graph-Search-Beta