+1+1+1+1 = What?

I would never say that I’m entirely mathematically inclined, but I would like to think that I have the capacity to conquer addition and subtraction. +1+1+1+1 = Your Online Presence, Your Search Results, hopefully– The Answers you’re looking for.

Google+ has been a popular topic on various LinkedIn group discussions and on Twitter. However, one point that most discussions have overlooked is how Google + will change the way search engines perform and how it will impact your own website/company.

+1 is Better Than a Thumbs Up; It’s a High-Five

In fact, you can hear the clap echoing all over the internet

Similar to Facebook’s “like” button, which features the thumbs up icon, +1 is also a button you will see next to your search results. Google explains, “+1 is a public action. Anyone on the web can potentially see that you’ve +1’d content.” So, yes, when you click the +1, you should know that your name will recommend that link.

As a writer, I’m thrilled.  Google+ is helping to weed out the bad writing. This means that creating remarkable content is even more important than before. Accompanying any content is a decision that could impact the company’s online presence. If the reader likes your content, there is a direct way for that reader to attract his/her friends/colleagues. But this has nothing to do with schmoozing. It’s all about what shows up on the page. If the site/content is poorly done, it’s possible to become lost in the shuffle of other mediocre sites.  Put your effort into creating engaging content that Google+ users will share and +1. I suggest adding the +1 button. From a marketing angle, the more Google+ users can endorse your site, the better. Clearly, the +1 will influence your search results as it fuses social networking with the searching process. According to Google’s +1 FAQ:

“+1’s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1′s, as with any new ranking signal, we’ll be starting carefully and learning how those signals affect search quality.”

This said, the question of search quality will be linked to your friends’ interests. The question becomes what friends do you trust enough to follow their reading habits and recommendations.

+1 me!

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