Saagara needed more website traffic and app purchases (revenue).
We devised an affiliate program using LinkShare , a free site that allows potential affiliates to easily sign up and create a link they can put on their blog or website. LinkShare allows affiliates to track performance through monthly reports and statements, as well as its sales and commission rates, so that each member knows whether the affiliate program is still worth continuing. Each affiliate member would earn commission based on their own marketing efforts. Using our contact database, I wrote and sent out a mass email introducing our affiliate program, and if interested, interested affiliates responded for further instructions.
- 20% of those emailed were interested in the project.
- In a month’s time, 13% of members set up their affiliate link; the remaining 7% asked to be contacted again at a later date.
- Saagara did have a spike in sales and website traffic, though the increase itself could be due to many variables (multiple marketing projects going on at once).