Internet Marketing: Guest Blogging

The Challenge

Saagara wanted more website traffic. We needed to implement a new strategy so that people would come to our website to not only learn about our apps, but to join in a community and gain awareness about health.

The Solution

I set up a Google alert system and contacted blogs that were writing about topics related to our company’s mission statement and interests. I read through various blogs and pitched article ideas to the authors. I offered to write the article, or let them write it and provide a link to Saagara’s site. Guest blogging allows for exposure, cross promotion, back-links, and credibility.

The Results

  • Gained promotion across various niche markets and communities such as yoga, non-profit veteran organizations, migraine sufferers, nutrition, and beauty.
  • Gained website traffic from back-links
  • Increased app downloads
See examples here:

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