Resume

Profile

  • Media Marketing
  • Writing/Editing
  • Blog Marketing
  • Affiliate Marketing
  • Email Marketing
  • Social Media
  • Branding and Communications Strategy
  • Team Development
  • Fact-Checking
  • Research

Experience

Social Media Manager & Strategist, MIT Sloan (November 2011- Present)

  • Execute and manage social media and digital strategic initiatives involving collaboration with Communications staff as well as external MIT Sloan departments and vendors.
  • Project management.
  • Develop digital marketing strategy and brand development for MIT Sloan initiatives and events.

Marketing Writer/Editor, Sonopathy (April 2011 – September 2011)

  • Write content for website and blog using SEO.
  • Write press releases and newsletters.
  • Develop marketing strategy and brand development.
  • Communicate with customers to develop testimonials and references.
  • Use social media, SEO, affiliate programs for consumer awareness and outreach.
  • Update Twitter and Facebook.

Marketing Associate and Writer/Editor, Saagara LLC: A Digital Health and Wellness Company (May 2010 – August 2011)

  • Write content for website and blog using SEO.
  • Write, edit, and update, website content using SEO.
  • Write and edit blog entries, press releases, and newsletters.
  • Write and publish articles on related business content.
  • Use and implement inbound marketing techniques: affiliate programs, blogger outreach, social media.
  • Develop and execute marketing strategy, brand development, social media, advertising, website development, and public relations.
  • Collaborate with developers and designers.
  • Elevate consciousness using social media: plan media, create messages, and report efforts.
  • Construct topic material for distribution.
  • Featured guest blogger for blogger outreach campaigns.
  • Update Facebook and Twitter accounts.
  • Leader and program organizer for company’s affiliate program.

Digital Project Assistant, Scholarly Publishing Office, University of Michigan (April 2009 – September 2009)

  • Assisted with the Humanities E-Book project, a digital collection of 2,200 full-text titles in the humanities.
  • Viewed scanned images for QC work.
  • Used Pagetagging software to match .tiff numbers with page numbers and identify book contents.
  • Used XML markup to text and proof online pages.

Communications Assistant, University of Michigan Museum of Art (August 2008 – April 2009)

  • Leading coordinator of the Museum website redesign project.
  • Strategized and implemented new plans and engaging designs for the Museum website.
  • Rewrote and restructured the site to attract the target audience using tactical page layout and content to promote the educational significance of the Museum as a newly remodeled facility.
  • Helped to direct the reopening event at the Museum.
  • Wrote and edited press releases, gallery listings, brochures, tombstones, and exhibit information packets.
  • Assisted in editing the Museum’s new historical publication.

Related Experience

2009 – 2011  Instructor of English, Washtenaw Community College

2009 – 2010  Adjunct Professor of English, Concordia University

2007 – 2010  Lecturer of English and Graduate Instructor, University of Michigan

 

Community and Departmental Service

  • Hopwood Judge, Graduate Poetry, University of Michigan, Winter 2010
  • Featured Reader/Discussion Leader, “Science and Writing,” Books and Coffee Series at Concordia University, Winter 2010
  • Poetry Judge, Creative Writing Contest, Concordia University, Fall 2009

Publications and Awards

Books

  • Associate editor of 101 Things Everyone Should Know About Science by Dia L. Michels. Platypus Media Inc.

 Articles

Poetry

  • “Toyroom Lullaby” Ginosko Literary Journal
  • “Moonlight Sonata No. 14: On Repeat” The Huron River Review
  • “Seed and Soil Theory I.” Pebble Lake Review
  • Recipient of the Meader Family Award given through the University of Michigan Hopwood Award Program for “Antonomasia”
  • “Self-Portrait: Still Life” The Virginia Literary Review
  • “Before Sleep” Local Tea
  • “Beautiful: Cancer” Rag and Bone Literary Magazine
  • “Coaxed” The 3.7 Magazine
  • “Autumnal” The Virginia Literary Review
  •  “Elegy,” The Matrix  published by the University of Virginia

Education

University of Michigan, M.F.A in Creative Writing (April 2008)

University of Virginia, B.A in English Language and Literature, with Distinction (May 2006)

One thought on “Resume

  1. — Hi Alexandra,

    I hope all is well. MarketSearch is an executive search firm focused on national marketing communications search. We are working on a unique senior lead Digital Editor Global Content search for a known, respected firm in the business information sector. Our client has done a fantastic job at transitioning most all their products and information sources into digital form. Their Blogs and social sites are not only leading edge, trendy & smart business information sources they are key channels for ecommerce development. They are now a leader in their space with many competitors beginning to emerge in the marketplace and follow their trail.

    Our Client’s off-the-chart awareness growth in digital channels has led to the creation of a new Digital Editor for Global Content position. We are searching for someone with experience very similar to yours; a leader in Online & Social Media’s, attached (passionate) to the business world and can actively impact global content for a well resourced site. Their business content is viewed and Authors are translated into every major global economy in the world. This person should be known, or beginning to develop a name for themselves, in the Business Information Editorial community as a leader in digital content and have an audience of Followers as well. The client is located in the Boston area and would obviously help with relocation for this right candidate.

    We truly need a Rock Star who is going to make a Public Relations splash when joining our Clients Firm. We would even consider a more green behind the ears level who is making industry waves now. By chance, do you know of a creatively driven, well educated opinion leading Digital Editor who might be interested in this search?

    I look forward to hearing from your thoughts and would welcome spending a few minutes on the phone with you.

    All the best,

    David Honig. Recruiter
    MarketSearch
    Boston, MA

    http://www.marketsearchrecruiting.com
    phone: 617-971-0300
    email: dhonig@marketsearchrecruiting.com
    Twitter: http://www.twitter.com/DavidHonig
    LinkedIn:http://www.linkedin.com/in/davidhonig

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