Having solid best practices on Twitter is the most important aspect to creating a solid social marketing strategy. While it seems obvious, I find that this is something commonly overlooked when creating and implementing campaigns.
- Be grammatically correct in your tweets.
- Keep Tweets specific to your campaign and subject goals.
- Keep your content dynamic: post links to different kinds of articles, videos, lectures, events, songs, images. Change it up!
- When Tweeting events, put location first in at least some of your tweets and last in others.
- Engage your audience with a strong, consistent voice.
- Re-Tweet followers’ posts if interesting (RT).
- Mention other Twitter account you appreciate @.
- Use the hashtag for all keywords (1-3 per Tweet) #.
- Create an editorial calendar to help you plan the workflow and content for Tweets.
- Keep your Tweet schedule consistent. For example, do not Tweet every day for two weeks and then disappear for one month.
- Listen to what your audience is talking about. This will help you shape your Tweets. Remember, Tweet what they are interested in, not what you want them to do for you.
- Reply to people who tweet at you (Use the @mentions link and search for your username without the @ symbol).
- Re-Tweet content that interests you. You can do that directly on Twitter or using your favorite Twitter management applications.
- When you re-Tweet, check the link in the to make sure it works before you re-share it.
- Use Twitter lists to organize the types of conversations going on. For example, you might put prospective students in one list, faculty on another list, companies on another list, etc. Click a list to see only the tweets by the people on that list
- Offer links (URLs) to your Tweets that point to the company/organization you are working for, links to videos, etc.
*Note on providing links: Links must be shortened as they are often character-heavy (and you only have 140 characters per Tweet!) I suggest you use bitly.com. Simply copy and paste the link into the window and click “shorten.” It will provide you with a shortened link that you can use in Twitter.
WHAT NOT TO TWEET
- Do not Tweet a link without any other text. You must provide context for links.
- Do not Tweet with a Commercial-like tone.
- Do not Tweet the same message more than once.
- Do not Tweet opinions – or at least, strong opinions.