Branding Facebook Pages

As many of you know, Facebook Pages began to look different at the end of February. The new visual dynamic appeals to many — including brands. With that in mind, I want to share with you some tips on how to improve your Facebook Page for brand development.

What does your cover look like?

Your cover photo is one of the most prominent images of your Facebook Page; it sits at the very top of your page and serves as a kind of introduction to your brand. What does it look like? Choosing the right image is crucial to your branding. The image should represent the larger picture of your brand.

Do you have any custom tabs?

With the option to create up to 12 tabs displayed beneath your cover photo, it’s something to take advantage of. Each tab displays a representative icon for its function. For example, photos are…photos. Photos is, by default, your first tab on your Facebook Page. Because only four of the possible twelve appear on the main screen, I suggest using those tabs you deem most important to your brand presence– what do you want your target audience to look at first? How do you want to organize what will be their options to interact with your brand?

Integrate Facebook and Twitter!

If you Tweet, connect Twitter  from your profile settings. You can display your tweets in your timeline.

Content Must be Good Writing. Exciting Writing.

As always, don’t undermine the importance of good writing. Content should always be fresh. Don’t leave a photo or video hanging without any context. Include a snippet of text that has a call to action.

Here is a recent article from Mashable that you might find interesting!

What are your Facebook Page branding tips?

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How To Create a LinkedIn Group for Your Company

This will be redundant for the more social media savvy subscribers, but for those of you who are on LinkedIn as a professional but not as a leader of a Group, this is something to consider!

Understanding LinkedIn and Groups

LinkedIn has 50 million users and is one of the most popular social networking sites for business professionals. One of the strongest features of LinkedIn is the ability to create a group. Groups offer networking opportunities, resources, and information for participants/members. By creating a group, you can establish a community of individuals who share the same interests/goals as you do. In addition, the group is a wonderful tool for business intelligence and business development.  It can be used to create awareness of your brand and demonstrate your company’s expertise.

How to Set Up Group

  1. Log into LinkedIn. At the top of the site, you will see “Groups.” Scroll down and click “Create a Group.”
  2. LinkedIn will ask you fill out a form to create your Group.
  • Logo: Upload an image that stands for your brand/company. Logo!
  • Group Name: Your group name – Be creative and straightforward.
  • Group Type: The drop-down will give you options— Alumni Group, Corporate Group, Conference Group, Networking Group, Non-Profit Group, Professional Group, Other. Choose the one that is most appropriate for your Group’s goal/mission statement.
  • Summary: This is a brief description of your group’s purpose. This description appears in the Groups Directory.
  • Description: This is a more comprehensive description of your group’s purpose.

**Keep Group summary and description brief. One paragraph should clarify possible topics of discussion.

  • Website: Add a website link that directs traffic to your website.
  • Group Owner Email:  This will be your designated Group manager’s email address.
  • Access: I suggest you use “Request to Join.”
  • Language: English or any other language you might use.
  • Location: If the group is specific to a single geographical location, you can choose this. However, you will most likely want to keep it open to all geographical locations.
  • Twitter Announcement: Click this so that when you announce something, it will be sent via Twitter as well
  • Click  “Create Open Group.

4. Post Group Rules: Post clear group rules. Discussions should be reserved for sharing resources, discussing issues and ideas, and seeking advice. Post group rules under “Manage>Group Rules.” Once they are posted, they are then featured in the upper right of your group’s homepage.

It’s pretty easy! I will be posting in upcoming days how this can help your company, best practices, and ideas for effective strategies!

Does anyone have a group they would like to share? 

Qwikster: Quick (disa)ster

Social Media Treasure Hunt?

Many of you have probably heard the news that Netflix is splitting its movie service: streaming videos and postal mailing orders–the latter of which will be called Qwikster. An interesting name, to say the least. Most recently, I read a related article on the latest problem highlighted on BBC News.

@Qwikster has nothing to do with Netflix or the name of their movie service. Jason Castillo a marijuana-referencing, football enthusiast, actually owned the Twitter name before Netflix secured an account for themselves. Christopher Hofman Laursen, director of the European Domain Centre, says as quoted on BBC News, “Netflix had made a grave mistake in not securing the Twitter handle before the launch.” Mr. Castillo is asking for financial compensation to hand over his Twitter name. Despite pointing out the disaster of the mistake, Laursen also mentions, “Every company should be on social media now, that’s where all the traffic has moved to,” he says, “All the communication today between companies and customers is on social media.” This comment is, perhaps, more important upon second glance. “All the communication today between companies and customers is on social media.” Yes, the grand echo effect. I know my elders always said I don’t have to do what everyone else is doing, but this is the occasion when we all must betray that saying. Businesses have a presence whether or not they like it because that’s where everyone else gathers– in order to have a face, you’ve got to be there. Furthermore, businesses may want to start their strategies/campaigns online. That is, if you’re going to brand a new service or name, begin your research, communication, and branding on social media sites. Yes, by doing something as easy as placing social media under item number one, a big company such as Netflix could have avoided the Qwikster disaster.

What do you think? Join the discussion!