One of most overlooked but useful tools on Twitter is their list feature. Many of us use it for personal use to divide those we are following into manageable size digestible lists or even to secretly listen to those we may not “follow” publicly. Businesses, however, don’t always use this feature to its full advantage. Here are a few ways to incorporate Twitter lists into your social media strategy:
1. Organize your followers into lists that make sense for your business. For example, “customers,” “coworkers,” “potential customers,” etc. Or you can make it even more granular by dividing your customers according to their niche or according to how you would identify a customer group. For example, “prospective students in USA,” “prospective students international” “current faculty,” “academic departments,” “alumni” etc. By doing this, you can LISTEN to these groups separately, and create your content strategy
based on what you hear.