How to Use Twitter Lists Effectively

Twitter Lists

One of most overlooked but useful tools on Twitter is their list feature. Many of us use it for personal use to divide those we are following into manageable size digestible lists or even to secretly listen to those we may not “follow” publicly. Businesses, however, don’t always use this feature to its full advantage. Here are a few ways to incorporate Twitter lists into your social media strategy:

1.  Organize your followers into lists that make sense for your business. For example, “customers,” “coworkers,” “potential customers,” etc. Or you can make it even more granular by dividing your customers according to their niche or according to how you would identify a customer group.  For example, “prospective students in USA,” “prospective students international” “current faculty,” “academic departments,”  “alumni” etc. By doing this, you can LISTEN to these groups separately, and create your content strategy
based on what you hear.

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Social Media Strategy: Listening

Photo credit: Melvin Gaal (Mindsharing.eu) / Foter / CC BY-NC

Social Media Channels Have One Clear Call-to-Action: Post!

When we sign into an account — on a  social media platform or a social media posting tool– there is always the one highlighted window, clear as day, that we are to post and publish, post and send, post and feel good. Many of us have content calendars (editorial strategies) tacked up on the wall where teams of people congregate and participate to ensure that we are delivering effective content at the right time and hopefully, responding and engaging on each platform, but we often overlook what effective content means in light of one’s communication strategies, goals, and priorities.

One Half of the Strategy

Effective content is content that is dynamic, interesting, relevant, timely, engaging, and accurate, AND strategically delivered as a tactic to reach a specific goal. Continue reading