How to Use Twitter Lists Effectively

Twitter Lists

One of most overlooked but useful tools on Twitter is their list feature. Many of us use it for personal use to divide those we are following into manageable size digestible lists or even to secretly listen to those we may not “follow” publicly. Businesses, however, don’t always use this feature to its full advantage. Here are a few ways to incorporate Twitter lists into your social media strategy:

1.  Organize your followers into lists that make sense for your business. For example, “customers,” “coworkers,” “potential customers,” etc. Or you can make it even more granular by dividing your customers according to their niche or according to how you would identify a customer group.  For example, “prospective students in USA,” “prospective students international” “current faculty,” “academic departments,”  “alumni” etc. By doing this, you can LISTEN to these groups separately, and create your content strategy
based on what you hear.

Continue reading

Social Media Strategy: Listening

Photo credit: Melvin Gaal (Mindsharing.eu) / Foter / CC BY-NC

Social Media Channels Have One Clear Call-to-Action: Post!

When we sign into an account — on a  social media platform or a social media posting tool– there is always the one highlighted window, clear as day, that we are to post and publish, post and send, post and feel good. Many of us have content calendars (editorial strategies) tacked up on the wall where teams of people congregate and participate to ensure that we are delivering effective content at the right time and hopefully, responding and engaging on each platform, but we often overlook what effective content means in light of one’s communication strategies, goals, and priorities.

One Half of the Strategy

Effective content is content that is dynamic, interesting, relevant, timely, engaging, and accurate, AND strategically delivered as a tactic to reach a specific goal. Continue reading

Easy Social Media Strategy Starter

When people tell me they don’t know where to start to build a social media plan, including a larger strategy, I tell them to first create an editorial collage. While this might not seem like the most logical first step (after all, I’m neglecting goals, priorities, platform decisions, etc.), I find it to be the most effective way to build a comprehensive strategy; while people might name “my social media goal is X,” they often don’t know if that goal is social, so it’s best to map out the kinds of content you have to put out on social media and see if that content screams out “This is your goal!” Benefits include: accountability, identifying trends, % of resources, creativity enthusiasm, and forecasting.

First, identify the kinds of content you might post:

1.  Does your content fall into categories (events, discussions, deadlines, questions, etc.)?

2.  Does certain content feel more “real time” than others? (i.e time sensitive)

3.  How many participants will you have posting and responding to social media?

Next, I suggest creating your goals that may resonate after mapping out the kinds of content you have. Continue reading

Facebook Pages Just Got Better!

As a Social Media Strategist, I find this update particularly useful as I’m attempting to align efforts and ease the workflow process among users of Facebook Pages. As many of you probably heard, Facebook changed its Admins limitations and capabilities. Now there are new ways that the manager, content creator, moderator, and yes, even the advertiser can interact and control a brand’s Facebook Page.

Mashable posted a comprehensive and easy-to-understand chart that I’d like to point to:

Prior to this Facebook Page revision, admins all had the same abilities and limitations. Now that these roles can be defined and segmented according to the needs of the Page, I think this will simplify and streamline many of the user efforts to help them achieve their goals more efficiently.

A few questions for you all: How might this impact your current Facebook Page strategy? Will you continue to use third party tools such as Hootsuite? Comment!